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Touchscreen Kiosks for Charities
Innovative Charities are Looking at using Kiosks for delivering information about the work they do, recruit new volunteers and take donations. Find out more about how touch screen kiosks can be used for charities below.
Charitable organisations are often on the cutting edge when it comes to new innovative ways for raising money for their particular charities. Most charities for example not only have a web presence in the shape of a fully informative website, but they are also bringing their charitable cause to the people using social media platforms such as Facebook and Twitter as well as uploading Videos to Youtube and FlickR. Charities are very much at the forefront of online marketing developments.
So why are Charities so receptive to new marketing techniques?
Charities have learnt to be ahead of the game and to jump onboard new ideas as and when they happen. Behaving in this way means that they are always forward thinkers, and their charity is never behind the times. Being a charity means that they have to work harder, because they rely on the generosity of the general public to raise funds.
How would Kiosks help Charities to raise more money?
A kiosk in a retail environment acts not only as an extension of their website, but also as a digital sign and leaflet and information distribution point.
In a similar way to an online website, kiosks can have information about the charity, including demonstrative information showing how charitable donations have helped the needy, encouraging more donating or to extend their network of volunteers. The kiosks can be used to display videos showing work done by the charity and testimonials of those who have been helped.
The kiosk can also be a means for the users to make a monetary donation. The relevant software and hardware can be incorporated to accept coins, credit card, and debit cards at the kiosks, and also to set up on going donations as Direct Debits. The kiosks could also accept donations through Paypal. Being able to take donations instantly helps raise more revenue because as we all know, in our busy lives even the best intentions sometimes get forgotten, and only a small percentage of visitors to charity shops will make it online to the charity website.
A kiosk can also be fitted with a printer which the user can use to print off forms or information of help or interest. These might for example be forms for the user to apply for help either from the charity or from other organisations offering help. The kiosk might have an online or printable form for the user to put their name forward to offer their voluntary services within the charity. The kiosk could also dispense printable leaflet, which might include 'How to care for an elderly Neighbour in the winter' for example.
The printer would also be able to print out Gift Aid forms for customers to fill in and gift aid their donations, which is always a great help to charities.
When the kiosks is not being used directly, it can turn into a dynamic digital sign, showing a sequence of messages to engage passers-by. The sign might show information about events happening soon that customers may not otherwise be aware of. The sign could also be asking for donations to sell in the retail outlets. And of course the kiosk should be inviting to come over and interact.
Modern kiosks are also designed to be DDA (Disabilities Discrimination Act) compatible. This means that the design of the kiosk is such that it can be used by wheelchair users and those with sight or hearing difficulties. The kiosks may feature a hearing loop adaptor, the ability to read a page directly to the user and options for changing text size and high-contrast settings. Physically the kiosk can be designed so that it is desk mounted or has the ability to be raised or lowered electrically by pressing a button.
Charities are very aware of the impact of their brand and the kiosk is an extension of this and can be fully branded also with the charities logo.
