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Advertising Displays
A range of small shelf-edge advertising displays with integrated media player with screen sizes starting from just 7 inches and going up to 22 inches. The common sizes are 10 and 15 inches for the majority of displays next to the products they are featuring.
Digital Signage / Advertising: What are the benefits?
Get your adverising message across on shelf for specific products. Low cost and easy to update makes them compelling micro adverising.
Imagine multiple locations being updated simultaneously and instantly at the click of a button. Multiple images can be swapped, text can be animated, advertisements can be scheduled to change at a specific time and with many othe possibilities.
Digital signage increases sales by delivering memorable and relevant product content to the customer directly at the point of product selsection. This ensures your message is seen, remembered and acted on.
Digital signage is very simple to operate in practice. Content can be created very simply these days and can be for a single location or for many. Once the information is at the site to be played the media player in each display plays the content on the screens as per a pre-established schedule. The images can be of the highest quality and everything is secure.
What are the real features of this, now low cost form of advertising specific products? ....
Customisable messages
Digital signage allows you to customise and schedule your messages based on product type, position of display, time of day etc.
Reach your customer at the point of product selection
The human eye is naturally attracted to movement and colour. Grab the attention of your audience with compelling attractive content. Use it to emphasise point-of-product-selection and promotional campaigns. Synchronise your TV broadcasts with in-store advertising activity.
Attention grabbing
The dynamic motion of 'next-to-the-product' multimedia is bound to get your customer's attention.
According to the Point-of-Purchase Advertising Institute (POPAI), motion displays outsell static displays by as much as 95%. In addition, full colour images can make a more dynamic impact on a customer.
Generate sales
By targeting products, Digital signage presents a fantastic direct product promotion opportunity. It allows you to directly focus on your customers through targeted campaigns. Adjustments can be made quickly and easily to allow content to be targeted by the season, by the day, by the second or for another reason like sales or price changes.
Save money and time
Digital signage is easy and simple to put in place. You do not have the hassles of co-ordinating the manufacturing, distribution and installation of traditional signage.
Utilisation of retail floor space
With digital signage you can replace one static poster with an unlimited number of dynamic advertisements in the same retail space.
Sell advertising time and space on your signage
You can generate additional marketing and merchandising revenue through digital signage. The promotion of supplier products or services will dramatically increase the impact of your suppliers' advertising campaigns.
Great return on investment
Dynamic, full motion video can be viewed right at the point of selsction or sale when customers are making their purchase decisions. Digital signs act as an effective and knowledgeable sales person without the pressure threat. That means increased revenue, increased profits and a great return on investment.
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